Here is a small window into my media world. I am writing this blog on a computer that I have put more money into than my car, and I've made that money back through media production. I am at my apartment where I am currently "checked in" on foursquare via my iPhone 4 over a wireless internet connection. Also, in other tabs on my internet browser I am currently signed in to two social networking sites, and across the room from me is a Netflix streaming menu displayed from an xbox 360 set up with a Kinect to use voice commands to play, pause, select, etc. Last, but not least, I have sent over 10 text messages since starting this post and the number is that low because most of my friends are asleep.
To put it simply, I am very interested in new technologies, for communication in particular, as well as entertainment, and other things. Living in a society that seems obsessed with the newest technology all the time I feel like there are many other people who feel similar to me about these things. However, one of the main ways I think my philosophies differs from most of the people around me, is how I feel about privacy protection. To sum it it up I am almost as strong of a proponent of advertising as I am of technology/tech advancements. With that said, I think that advertisements are inescapable in todays world and I am perfectly okay with that. However, ads that are not relevant to me are a bit of a time waster in my opinion. I think that Google, Facebook, my mobile cellphone service provider, etc. use that information to market products to me or for an audience that includes me. To that I say "more power to them." I think that I will experience advertisements and marketing out no matter what, and if making that more relevant to me means Google or Facebook keeping tabs on me, that is fine with me.
Radio is a communication tool I am probably the least attached to. I, along with most of my friends use the radio almost solely for music in the car when there is not CD player or mp3 input. Other than jazz on NPR Sunday mornings I feel I could almost take it or leave it when it comes to radio. Besides the fact that it's nice to have one more option for music I don't find radio to be an integral part of my media consumption.
That said I think that the future holds a steady and continued long life for radio. The fact is that radio is accessible practically anywhere for anyone. People use it as a source of news, as well as entertainment. I don't think that any further slowing of radio use will have that strong of an affect on the medium as a whole. If nothing else, I think some people will keep using the radio in their car just because its easy and accessible. If people are listening, someone will pay to advertise to them, so I feel the future, may be a slow and slight decline for radio, but still a safe one… Just sayin…
* If you want to know more about the tech I mentioned you can learn more at their respective websites linked to within the body of this post
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